We took Oakley through two Olympics and a ton of product launches, convinced MAC Cosmetics to use good ingredients, made Bjorn Borg sell more than underwear, helped Beautycounter tell the truth about the dirty beauty industry, convinced Aveda to get back to their roots, schooled PWC how to design retail that works, taught fashion world newbies all about branding at Jefferson University, helped Mayvenn sell wigs at Walmart, launched a bank with a karma account, redesigned Ross Dress for Less store experience, opened H&M in Canada and IKEA in US, wrote the new company manifesto for Neiman Marcus, and some other stuff too.
This Is Us
Over the last 20+ years, Kristoffer has developed and built brand narratives for various global brands on different continents and in different product categories. From his knowledge in UX, industrial design and pedagogic methodology, Kristoffer has developed an approach for how to create a consumer narrative that includes both the practical functionality, as well as the emotional and aspirational aspects.
Kristoffer Reiter
Per Cromwell
With a background in communication design, Per has over the last 25 years explored how brands can innovate in a way people understand and appreciate. His pioneer work has been featured in Wired, Fast Company, New York Times, Washington Post, CNN, and Forbes. His work on retail was presented on HBO as one of the emerging consumer technology innovations. For the work on new retail solutions, he received the Boldness in Business award from Financial Times.
Ian Savage
Ian has developed multi-format campaigns for influential Beauty & Fashion brands such as heritage houses of Hermes or Conde Naste to the youthful Opening Ceremony, Vice and Refinery 29. His pioneering work has made multiple Conde Naste platforms, Uniqlo NA launches, and influential brands like KITH or Kenzo, succeed worldwide.
Judy Reiter
Judy’s extensive background includes various industries such as Healthcare, eCommerce, MedTech, B2B, and more. She has deep knowledge of Information Architecture, Research, and Strategy. She is certified in UX Research by the Nielsen Norman Group — world leaders in research-based user experience, as well as by Human Factors International and IDEO U.
Laurent Charlet
After receiving a Master in Architecture from the Ecole Polytechnique Federale in Switzerland, Laurent fulfilled a lifelong dream and moved to New York City where he launched a career focused on retail architecture. Over the years, he has worked on everything from popup shops to full scale roll outs for large global brands.
Kristian Andreason
Kristian is a Red Dot Design Award winner and have developed projects in architecture, strategic design, visual communication and graphic design. Since 2012, Kristian, together with partner Kristin Leibel, exhibited their design internationally in Stockholm, Milan, London, Paris and Tokyo.
Joe Deutchmann
Over the last 10+ years, Joe has fine-tuned his skills as a copywriter with writing award winning content for direct-to-consumer brands, nonprofits, major corporate entities and startups alike. He's written everything from taglines, headlines, billboards, marketing emails, SMS messages, social media posts, instruction manuals, video scripts to diner menu’s.
Nora Mohamed
Nora holds a bachelors degree in Visual Presentation and Exhibition Design, an associate degree in Graphic Design and Illustration and and Communication Design with a background in Art History. All through the last decade, Nora have worked as a 3D designer for high end beauty brands.